Have you ever wondered how often you should be posting on your social media accounts? Well if this has not crossed your mind yet, it should!
Each social media platform have optimal posting frequencies. As a social media manager, business owner or freelancer, you want to achieve the best results for your social accounts!
In reality, there is no magic formula.
What works for a business with 100 000 followers will not work for a small local business. Of course you can read other brands and business case studies on how often to post on each social media platform but don’t make their solution, your solution.
Instead, look into the pattern of your own followers and people who have liked your social media page. You can find this under “Insights” on your Facebook Business Page.
Instead of looking for this magic formula, let’s focus on proven posting strategies:
- Aim For Consistency, Not Frequency.
Create a social media calendar and stick to it.
The chances of your content being pushed to someone’s newsfeed have been reduced due to changes in social media algorithms. Therefore, you need people to start coming to you. The best way to attract new followers is to have something worthwhile for them to engaged in and digest.
- Quality Outshines Quantity.
There’s only one thing worse than not posting on social media, and that’s posting something that’s not relevant.
Your business is portrayed through the content that you share on your social media accounts. Therefore, it is important that you add to your value and your product or service through these social media posts.
Ensure that the content you create is appealing, helpful and authentic. Additionally, the copy used in these designs needs to be good enough to give your followers sufficient information about your business.
- Set Up Your Social Media Goals & Objectives.
Posting consistent high-quality content is the right way to go. However, you also need to evaluate your overall social media strategy.
Simply put, if you don’t know WHY you’re posting on social media, then what are you doing? So take a step back and ask yourself “What am I trying to achieve on social media?”
- Are you trying to increase brand awareness?
- Drive more traffic to your website?
- Increase phone calls and email leads?
- Sell a product? And is it available locally, nationally, globally?
- Always Check Your Stats!
I know I know. We’ve all heard it before. “Between 4pm – 6pm is the best time to post on LinkedIn”
OR
“I posted 3 – 4 times a week on Instagram and received over 10 000 followers within 2 months”
Like I said.
THERE IS NO MAGIC FORMULA.
You need to find out what works for you and your business. Things to take into account include:
- Demographics (is your product/service available worldwide?)
- How many followers do you currently have?
- What is your social media objective?
- What industry does your business fall under?
- Who is your target market?
Get clear on who your followers are, what they are seeking from a business like yours and test test test. Test your posting times, your post lengths, your follower engagement and keep an eye on your stats after every week. When you start to notice a trend in specific viewing times and engagement, you can start draw up your own personalized social media plan for your business.
