{"id":173,"date":"2021-05-27T08:47:48","date_gmt":"2021-05-27T08:47:48","guid":{"rendered":"https:\/\/www.thebusinessfactorysa.co.za\/clone\/?p=173"},"modified":"2021-05-27T09:49:14","modified_gmt":"2021-05-27T09:49:14","slug":"social-media-posting","status":"publish","type":"post","link":"https:\/\/www.thebusinessfactorysa.co.za\/clone\/social-media-posting\/","title":{"rendered":"Social Media Posting – How Often Should You Post?"},"content":{"rendered":"\n

Have you ever wondered how often you should be posting on your social media accounts? <\/p>\n\n\n\n

Well if this has not crossed your mind yet, it should.<\/p>\n\n\n\n

Each social media platform have optimal posting frequencies. As a social media manager, business owner or freelancer, you want to achieve the best results for your social accounts!<\/p>\n\n\n\n

But in reality, there is no magic formula<\/em><\/strong>.<\/h3>\n\n\n\n

What works for a business with 100 000 followers will not <\/strong><\/em>work for a small local business. Of course you can read other brands and businesses case studies on how often to post on each social media platform but don\u2019t make their solution, your solution.<\/p>\n\n\n\n

Instead, look into the pattern of your own followers and people who have liked your social media page. You can find this under \u201cInsights\u201d on your Facebook Business Page<\/a><\/strong>.<\/p>\n\n\n\n

Instead of looking for this magic formula, let\u2019s focus on proven posting strategies:<\/p>\n\n\n\n

Aim For Consistency, Not Frequency.<\/strong><\/h2>\n\n\n\n

Create a social media calendar and stick to it.<\/p>\n\n\n\n

The chances of your content being pushed to someone’s newsfeed have been reduced due to changes in social media algorithms. Therefore, you need people to start coming to you. The best way to attract new followers is to have something worthwhile for them to engaged in and digest.<\/p>\n\n\n\n

Quality Outshines Quantity.<\/strong><\/h2>\n\n\n\n

There’s only one thing worse than not posting on social media, and that’s posting something that’s not relevant.<\/p>\n\n\n\n

Your business is portrayed through the content that you share on your social accounts. Therefore, it is important that you add to your value and your product or service through these posts.<\/p>\n\n\n\n

Ensure that the content you create is appealing, helpful and authentic. Additionally, the copy used in these designs needs to be good enough to give your followers sufficient information about your business.<\/p>\n\n\n\n

Set Up Your Social Media Goals & Objectives.<\/strong><\/h2>\n\n\n\n

Posting consistent high-quality content is the right way to go. However, you also need to evaluate your overall social media strategy<\/em><\/strong>.<\/p>\n\n\n\n

Simply put, if you don’t know WHY<\/em><\/strong> you’re posting on social media, then what are you doing? So take a step back and ask yourself \u201cWhat am I trying to achieve?\u201d<\/p>\n\n\n\n